Dr. Harathi. D
Assistant Professor, Programme Co ordinator - Integrated B.Com M.Com.

• • Research Interests

  Research under Progress

• • Research Activities

  A. Research
  M.Phil details: Export marketing
  Ph.D: Multi Level Marketing
  
  B. Research Guidance :
  M.Phil : 1

• • Publications

  1. Name of the Journal: National Journal of Jyoti Research Academy.
  Year of publication: Jan- June 2011, Volume 5, Issue 1, ISSN 0975-461X.
  
  2. Name of the Souvenir: Human Resource and Marketing Missing Links and Bridging Gaps by the School of Business Studies, Dr.MGR Janaki College of Arts and Science for Women.
  Year of Publication: October 2011, pg. 116, ISBN: 9789380055961.
  
  3. Name of the Proceedings: Emerging Marketing strategies and practices in the Competitive global environment.
  Year of publication: February 2015, Pg. 127
  
  4. Name of the Journal: National Journal of Jyoti Research Academy.
  Year of publication: Jan- June 2015, Volume 9, Issue 1, ISSN 0975-461X.
  
  5. A Study on the Ethical issues Faced by the distributors of Bangalore City in Direct Selling (Multi-Level Marketing) in Compliance Engineering Journal, Volume 10, Issue 11, 2019, Page No: 223, ISSN NO: 0898-3577
  
  6. A Study on the Challenges Faced By the Distributors of Direct Selling (MLM) in Bengaluru City, Studies in Indian Place Names 40 (71), 3113-3120, April 2020.
  
  7. Published a paper titled 'A Study on Consumer Perception towards MLM Products in Bangaluru City' in Annals of Romanian Society for Cell Biology' a Scopus indexed journal. Volume 25, Issue 6, 2021,page no. 2418-2424, ISSN 1583-6258.
  
  8. Published a Paper titled ' A Study on the challenges faced by Women distributors in Multi-Level Marketing with respect to single line Products in Chennai City' in Scopus indexed journal named Turkish online journal of Qualitative Inquiry, Volume 5, issue 5, July 2021, ISSN 4390-4396

• • Presentation of Research papers

  1. Participated and presented paper titled “Human Potential Management – Time to move beyond” in the national conference organised by Dr. MGR Janaki College of Arts and Science for Women
  
  2. Participated and presented paper titled “An Empirical study of the problems in Multi-Level Marketing” in the International Conference on “Emerging Marketing strategies and practices in the competitive Global Environment” held on 17th February, 2015 in Loyola college, Chennai.
  
  3. Presented a Paper titled “An empirical study on the sustainability of multi-level marketing in India” in One day International Conference on “Sustainability for business initiatives, ideas and challenges held at Mother Teresa Women’s University, Kodaikanal held on 1st September 2016
  
  4. Presented a Paper titled Impact of COVID-19 19 on “CSR activities of the companies” in virtual conference held by Alagappa University
  
  5. Presented a Paper entitled FACTORS INFLUENCING THE BUYING BEHAVIOUR OF CONSUMERS TOWARDS THE PRODUCTS OF DIRECT SELLING COMPANIES in a Two Day National Conference on Emerging Trends & Paradigm Shifts in Social Sciences: Issues and Challenges ETPSSSIC 2020- (Online Mode) organized by Department of English & Foreign Languages & Department of Visual Communication, Mother Teresa Women’s University, Kodaikanal held on 26 & 27, June 2020.

• • Conference/Symposium/Seminar /workshops - attended

  1. Name of the Conference: National Seminar on Dynamics of Entrepreneurial Development. Name of the Institution: Dr. MGR Janaki College. Date & Year: 21st January 2009.
  
  2. Name of the Conference: National Conference on Organisation and Intrapreneur Symbiosis – Innovative Approaches and Practices for Corporate and Individual Development.
  Name of the Institution: Jyoti Nivas College.
  
  3. Name of the Workshop: Sensitivity, Awareness, Motivation workshop organised by N.M.K.R.V College.
  
  4. Attended National level on the topic SPSS Package conducted by post graduate department of Jyoti Nivas College.
  
  5. participated in a two-day workshop conducted by Mother Teresa Women’s University, Kodaikanal on 27th and 28th August 2014.
  
  6. The researcher has participated One Day Workshop on “How to trade in Stock Market” organized by Dr. M.G.R. Deemed University, Chennai on 19th November 2014.
  
  7. The researcher has participated at the UGC sponsored International Conference on “Entrepreneurship, Innovation and Inclusiveness- A Strategic Paradigm” on 16th and 17th September 2014 Organised by the Jyoti Nivas College, Autonomous college, Bangalore

• • Webinars attended

  28/05/2020	Navigating through stress and anxiety during pandemic	St Agnes College, Mangaluru
  05/05/2020	Use of Elsevier tools in research work flow	University of Madras- School of business and management
  18/06/2020	Managing Finances and Investments proactively during uncertain times	Jyoti Nivas College Autonomous
  18/06/2020	Recent developments in Digital marketing and social media	Jyoti Nivas College Autonomous
  19/06/2020	IFRS- A revolution in Financial reporting	Jyoti Nivas College Autonomous
  23/6/2020 – 27/06/2020	Reconfiguring the Mind: Post COVID Conseciousness	Jyoti Nivas College Autonomous
  27/07/2020	Corporate moral excellence	Jyoti Nivas College Autonomous
  22/09/2020 23/09/2020	Trajectory of Academic Development: The Thrust of National Education Policy NEP 2020	Jyoti Nivas College Autonomous
  31/5/2020	National level webinar on Advanced data base Technology	Dhanalakshmi srinivasa Engineering college, Perambalur
  03/07/2020	GST levy and input tax credit	Rathinam college or arts and science

• • Membership of Academic bodies

  Member of Studies, Department of Commerce and Management, Jyoti Nivas College.

• • Participation in academic activities other than teaching & research

  a. Involved in designing and for the development of curriculum, framing of syllabus for specific subjects.
  
  b. Paper Setter - as internal examiner.
  
  c. Paper Setter - as external examiner.
  
  d. External examiner for viva for PG students in Christ University

• • Consultancy/Resource persons

  • Content Reviewer for Mc Graw hill Publication.
  
  • Took classes for retired solders on subject area for CMS company Bangalore

• • Participation in co-curricular/extracurricular activities/sports/any other

  a. Member of Cultural committee from 2006.
  
  b. Member of Admission Committee from 2006.
  
  c. Member of Disciplinary Committee from 2007.
  
  d. Student Welfare Committee Member for 5 years.
  
  e. Staff coordinator for discipline committee since June 2015

• • Achievements – Mention special programmes attended/organized

  a. Staff Co-ordinator for the activities of House of Commerce and Management for the year 2008-2010.
  
  b. Event Co-ordinator for various events from 2006 for Arbitrium and Commerce week.
  
  c. Awarded the best paper in the international conference conducted by Loyola college, Chennai 0n 17th Feb 2015.
  
  d. Awarded the best paper in the National Conference conducted by Bishop Cald well college.

• • Certificate Courses

  High Impact Business Writing - Coursera