Department of Communication and Media

NAME: RUPA P
POST: Lecturer
E.MAIL ID: rupapeter@gmail.com
Qualification:M.A., M.Phil,
ACADEMIC EXPERIENCE: Teaching Experience: 6 yrs;
                                      Research Experience: 7 yrs;
EDUCATION

Degree Subject University, place ,year
M.Phil. Mass Communication Mother Teresa University, Kodaikanal, September 2005
MA Mass Communication Bharathiar University, April 2000
BA English Literature Bharathiar University, May 1998

RESEARCH INTERESTS: New media, advertising, political communication

PUBLICATIONS:
- Use of Social Media as a tool for Political Engagement by Indian Youth, Indian Journal of Applied Research, Volume No. 5, Issue No. 6; ISSN - 2249-555X

- A Study on the Attitude of Indian Youth towards Facebook Privacy, Media Matters, Volume No. 4, Issue No. 1; ISSN - 2249 2542

- The Influence of Advertising on Consumer Preference for Online Shopping among IT Professionals during Diwali Season 2014, Volume No.5, Issue No. 3; ISSN:2394-7500 (Print); ISSN :2394-5869(Online)

- Diffusion of News through Social Media with special reference to the Kiss of Love Movement on Facebook, Artha, 14(3),2015, ISSN 0975-329X

- A Comparative Study of News Reportage in Prominent News Dailies with a Focus on Objectivity, Media Matters, 2016, ISSN No: 2249 2542

PAPER PRESENTED:
The Impact of YouTube Advertising with Special Reference to the 'My Choice' Campaign, paper presented at Media Meet, a national conference held at Christ University, Bengaluru (2015)

Religious Self-expression of Indian Youth through Social Media with special reference to Facebook, paperpresented at Mediacon- 2014, a national conference held at St.Joseph's College, Bengaluru (2014)

The Influence of Advertising on Consumer Preference for Online Shopping among IT Professionals during Diwali Season 2014, paper presented at the national conference organized by Jain University, Bengaluru (2015)

Regulating Social Networking Sites - A User Perspective, poster presented at the UGC sponsored 7th Annual KSTA National Conference held at The Oxford College of Science, Bengaluru (2015)

CONFERENCE ATTENDED:
Media Meet, national level media seminar, Christ University, August 2014
Carte Blanche, national level film festival, Garden City College, October 2014
Mediacon, national media conference, November, 2014
Media Manthan, UGC sponsored national level seminar, St.Aloysius College, Mangaluru, January 2015
New Age Communication and Media, national conference, Jain University, February 2015
Media and Culture:Contemporary Scenario, NMKRV College for Women, March 2015
UGC sponsored 7th Annual KSTA National Conference held at The Oxford College of Science, Bengaluru (2015)
Media Meet, national level media seminar, Christ University, August 2015
National Symposium on Crisis Management, The Oxford College of Business Management, October 2015
Media Spark, national media conference, Garden City College, Bangalore, September 2016.

AWARDS/ACHIEVEMENTS:
Best Paper Award for the paper 'A Comparative Study of News Reportage in Prominent News Dailies with a Focus on Objectivity', at Media Spark, Bangalore, September2016.